Value proposition development

Develop and communicate your #1 position.

In this fast-paced, digital-first world, it’s easy to get lost in dashboards, “growth hacking” and automation. But if you’re unable to communicate your true value, then your tools, dashboards and tricks will fail. That’s why we use a process which combines solution sales, cognitive psychology and commercial strategy to shape who you are - in a way that will make you win. Not just in theory, but in practice. After our initial market landscape, customer profile and competitor research, Comet & Hill works with your sales, marketing and product teams to build the ideal value proposition, through interactive workshops and collaborative brainstorms.

We focus on three core elements:

1.   Foundational Pillars. We’ll dive deep into the heart of your products or business, establishing a core identity from which you can build everything from a sales pitch to a consistent employer brand.

2.   The need for change. 60% of enterprise sales processes ends in “no decision”. Through interactive workshops and exercises, we’ll uncover how to convince your potential customers why they need to make the decision to change… and why your company is the perfect fit to break through their status qo.

3.   The winning story. Using our innovative framework, we’ll translate who you are into powerful positioning statements, creating sales stories that stick for your products and your company. Differentiated from your competition, future-proof, and true to your core.

Developing your value proposition with Comet & Hill means turning prospects into customers, and identity into value. We understand your business, yet we also understand that communication happens on an emotional level - because buying happens on an emotional level. Together, we’ll shift your targets into gear to take action.

Creating your #1 sales asset is just a couple clicks away. Fill in the form to get started today.